O'Reilly logo

Beyond Software Architecture: Creating and Sustaining Winning Solutions by Luke Hohmann

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9. Brand and Brand Elements

Product, service, or corporate brands, and their related elements, have a substantial impact on your solution. Recall from Chapter 2 that branding is vital to your total success. You can create a great technology, and even a good solution, but a winning solution will be reflected and supported by a winning brand.

Brand elements, which are often woven throughout the product and become, often surprisingly, part of the architecture, need to be managed. Among other things, you need to select which elements will become part of your solution, how these relate to the brand elements of other products, when and how to change them, and how your partners may modify them. In this chapter I will explore brand and brand ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required