January 2003
Intermediate to advanced
352 pages
10h 4m
English
Content preview from Beyond Software Architecture: Creating and Sustaining Winning Solutions
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Chapter 9. Brand and Brand Elements
Product, service, or corporate brands, and their related elements, have a substantial impact on your solution. Recall from Chapter 2 that branding is vital to your total success. You can create a great technology, and even a good solution, but a winning solution will be reflected and supported by a winning brand.
Brand elements, which are often woven throughout the product and become, often surprisingly, part of the architecture, need to be managed. Among other things, you need to select which elements will become part of your solution, how these relate to the brand elements of other products, when and how to change them, and how your partners may modify them. In this chapter I will explore brand and brand ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.