CHAPTER–5–The Stakeholder Lens

He who wishes to secure the good of othershas already secured his own.Confucius1

WHEN IT COMES TO STAKEHOLDERS, most business school programs emphasize shareholders. The so-called quality movement prioritizes the customer. Stakeholder centricity is a fundamental tenet of enterprise thinking, but it should never mean the primacy of a single stakeholder group. Every enterprise, in fact, has multiple stakeholder groups whose needs must be met.

Who are stakeholders? Chances are that you have at least some idea; the term stakeholder has been a part of the common management vocabulary for a quarter century. One of the earliest definitions was supplied by R. Edward Freeman, and it still rings true today: “The stakeholder ...

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