Chapter 1. The Era of Big Data
Big Data – The monster re-defined
Every time Leo Messi scores at Camp Nou in Barcelona, almost one hundred thousand Barca fans cheer in support of their most prolific striker. Social media services such as Twitter, Instagram, and Facebook are instantaneously flooded with comments, views, opinions, analyses, photographs, and videos of yet another wonder goal from the Argentinian goalscorer. One such goal, scored in the semifinal of the UEFA Champions League, against Bayern Munich in May 2015, generated more than 25,000 tweets per minute in the United Kingdom alone, making it the most tweeted sports moment of 2015 in this country. A goal like this creates a widespread excitement, not only among football fans and sports ...
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