CHAPTER 3

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Understanding the Business

In this information-driven age, we have reached the crossroads of a data revolution. We are at an inflection point in using revolutionary technologies provided by Big Data and Internet of Things (IoT) to gain intelligence, streamline operations, and gain competitive business advantage. Augmenting and transforming existing data warehouses and analytics footprints is the order of the day at many organizations. Before embarking on a journey to incorporate newer technologies, we should ask ourselves few basic questions and answer “why” we were doing this and “how” the technologies can support the business strategy. ...

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