CHAPTER 1

Global Data War

The Era of the Ant Winning Over the Grasshopper

The story “The Ant and the Grasshopper” from Aesop’s Fables is about an ant that spends the warm seasons gathering food for winter and a grasshopper that spends its time singing and lazing around; when winter comes, the hungry grasshopper begs the ant for food, and the ant criticizes the grasshopper’s laziness.

Does the story of the ant and the grasshopper, where one gathers diligently in order to succeed, reflect the situation in today’s modern business world? At least in the area of big data, the situation is actually the opposite! This is because in modern business, companies that spend freely rather than gather diligently win the race. This is an incomprehensible situation ...

Get Big Data War now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.