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Part 1 Dump the Data
Chapter 1 Global Data War
Chapter 2 Why Did Google TV Fail?
Chapter 3 Why Do They Analyze Data?
Part 2 Data is Human
Chapter 4 Think as a Customer
Chapter 5 Big Data – Start from Human
Chapter 6 Why Does Nike Compete with Nintendo?
Part 3 Data Is Created by Me
Chapter 7 Knowing Necessary Data Is Everything in Data Analytics
Chapter 8 Create Data
Part 4 We Don’t Need the Past
Chapter 9 Predict Human Unconsciousness
Chapter 10 Anything with a Pattern Can Be Predicted
Part 5 What Matters at the End is Performance
Chapter 11 Data Is Strategy
Chapter 12 Big Data – A Long Way to Go
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