CHAPTER 3

Why Do They Analyze Data?

Save Data Analytics to the Last

Have you ever used a business card app? When smartphone was booming, business card apps immediately became popular worldwide. If you take picture of the card with a smartphone, these apps scan and recognize characters on business cards, automatically inputting information such as a name, company, phone number, and e-mail address. Intrigued by this feature, initially, many people used the app to input contacts. However, by the mid-2010s, the numerous business card apps all disappeared, and only a few companies such as CamCard, Buz Reader, and World Card remain. Why did the business card apps fail?

The primary target of the business card apps is salespeople. Ordinary office workers ...

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