2. Structuring Your Transformation Launch

At the moment of Launch, the leader of a corporate transformation not only has the greatest ability to shape the design of the whole effort, but also to permanently imprint the culture and management process of the entire enterprise. Just as organizations become imprinted with certain indelible characteristics at the time of their founding, so too do they become demonstrably reshaped in enduring ways by the manner in which their transformations are launched.1

All successful transformations must embrace a structure or architecture that is inscrutably simple, one that is designed for speed and engagement. They must deploy a process that is designed to “create safe passage” for everyone participating in ...

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