BIG Ideas to BIG Results: Leading Corporate Transformation in a Disruptive World, Second Edition

6. The Engage Phase

Rapidly Engaging the Full Organization

How can you engage and energize thousands of employees within a matter of weeks?¹

Leaders don’t generally raise that question because they are not aware that such a feat can be accomplished in a rapid, reliable manner. But it’s one of the major questions they should be asking when challenged with taking charge and launching the next major phase in an organization. In fact, many transformation efforts stall at this specific point because the great ideas and strategies at the top never make it far enough down in the company to have a true impact on employees and customers—which is where it really matters.

Past efforts, they recall, can take months—if not years—to roll out from top to ...