Chapter 5. Sharpening the Strategy Arrow
“If a strategy is formed in a boardroom, but nobody hears it, is it still a strategy?”
Company leaders will often state that they have a strategy up front. On the flip side, a survey of over 11,000 employees revealed that only 48% understand precisely the organizational strategy and goals and 53% feel that all workers are focused on the organizational goals.[1] At roughly 50/50 odds, that is not good. Is it any wonder that company leaders are frustrated that their strategic visions are not being implemented? Any surprise that one of the top three issues for CEOs is how to generate consistent execution of the ...
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