STRATEGY 6

Find Strength in Numbers

When spider webs unite, they can tie up a lion.—African Proverb

The Power of Strength in Numbers: Don Imus Gets Taken Down

April 4, 2007, began the same as most any other day.

For radio personality Don Imus that meant heading off to the studio where his show, Imus in the Morning, would discuss the issues of the day, employing a mix of what’s been termed “shock” journalism and interviews. This day, U.S. Senator Chris Dodd of Connecticut was on the lineup as the program was simulcast on cable TV network MSNBC and syndicated on radio stations across the United States by Westwood One.1

But before his program was over, Imus uttered words that created a firestorm that led MSNBC to drop the program, convinced advertisers ...

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