Introduction: Start with a Story
The opportunity of a technology like blockchain isn’t to free us from trust in our institutions; it should be described as an experiment in building new kinds of collective institutions that we can trust. Trust is the currency of civilization.1
—Tim O’Reilly, founder and CEO, O’Reilly Media
Stories matter.
The human brain is hardwired for stories. Our earliest lessons come from children’s stories—fairy tales and fables—always with a great lesson, a moral to the story. From the story of Cinderella, we learn Beauty is skin deep. From the myth of Icarus, we learn Don’t fly too close to the sun. From practically every movie ever made, we learn Good will triumph over evil.
Stories are how we make meaning out of this funhouse ride called life. Stories are how we package up great human truths, then share them with future generations. Stories are how we get important concepts to latch on to the brain. Stories are sticky.
When your two authors were in business school, one of the most helpful methods of learning was the case study, which is a type of business story. In a case study, you’re dropped into a real-world scenario—maybe you’re the New York Times trying to go digital, or the CEO of Disney deciding whether to acquire Pixar. The case study ends at a point in time—like the end of a chapter—and you have to figure out what to do next. You have to continue the story.
Case studies are fun to read because they’re real-world stories. They’re interesting ...
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