Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

Notes

Help! My Ocean Is Turning Red

1 See www.blueoceanstrategy.com for a selection of these articles from around the world. They can be found in the eLibrary contained on the site.

2 See Kim and Mauborgne (1997a, 1997b).

3 See Kim and Mauborgne (1999b).

4 See, for example, Kim and Mauborgne (1996, 1997b, 1998a) as well as our series of other articles on fair process and procedural justice, its academic expression, as listed in the bibliography.

Chapter 1

1 For discussions on how market boundaries are defined and how competitive rules of the game are set, see Harrison C. White (1981) and Joseph Porac and José Antonio Rosa (1996).

2 Gary Hamel ...