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Help! My Ocean Is Turning Red
Preface to the Original Edition
Part One: Blue Ocean Strategy
1 Creating Blue Oceans
2 Analytical Tools and Frameworks
Part Two: Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries
4 Focus on the Big Picture, Not the Numbers
5 Reach Beyond Existing Demand
6 Get the Strategic Sequence Right
Part Three: Executing Blue Ocean Strategy
7 Overcome Key Organizational Hurdles
8 Build Execution into Strategy
9 Align Value, Profit, and People Propositions
10 Renew Blue Oceans
11 Avoid Red Ocean Traps
About the Authors ...