CHAPTER 7

Spreading the Word That You’re a Board-Seeker

You’ve launched a solid “board wannabe” campaign to land that board seat; you’ve worked up a board-specific résumé; launched your targeted networking; joined some board organizations. But too few people still know about your boardroom goals, and for any effort as informal as board seeking, it pays to advertise. Time to work on your outreach.

As a first low-intensity but high-value step, you’re missing out on the 21st century if you aren’t drafting online social networks into your onboarding effort. Technology has become a central part of board searches over the past several years. Among the little secrets of board search is that nominating committee chairs and company board support staff ...

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