Essential Strategies

The foundational elements of brand building can be the most elusive, but they are perhaps the most important. These essential strategies change the least and enable other work. Brand builders seek answers to these hard questions first. Going deeper and getting to the core philosophy takes longer, but pays off over the long term because understanding the motives behind customer decision making creates a firm foundation. The most cohesive brands last.

CHANGE

COMPETITION

ORIGINALITY

POSITIONING

USERS

RESEARCH

COMMITMENT

TOUCHPOINTS

SYSTEMS

INSPIRATION

PURPOSE

Image

Tarot Cards of Tech

Artefact

CHANGE

67 Logo life cycles

Times change, ...

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