July 2023
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Brand Love
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INDEX
Abercrombie & Fitch 112
advertising 21, 47, 94, 96–97, 124, 127, 133, 160, 170
advocacy xv, 4, 13, 15–16, 21, 151, 175–176
brand affinity 55
agency / agencies 3, 66, 96, 143
AI see artifical intelligence
Allon, Mike 102
Amazon Prime 160
Android 161
Apple 27, 109–110, 139, 144, 153
App Store 102
artificial intelligence (AI) 123
Association of National Advertisers (ANA) 96
attachment 11, 15–16, 25, 75, 107, 124, 144, 161
Audi 171
authenticity 23, 30, 43, 59, 61, 63, 65, 69, 71
auto(motive) industry 123, 124, 153
awareness 14–20, 35–36, 85, 105–106, 110, 137, 147
B2B (business-to-business) ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.