July 2011
Intermediate to advanced
314 pages
8h 20m
English
END NOTES
Part I Setting the scene
1 See Jon Alexander’s contributions to www.conservation-economy.org.
2 For more information, see Steve Hilton’s chapter in Brands and Branding, The Economist/Profile Books, 2003.
3 Sourced from P&G Ivory website. http://www.ivory.com/purefun_history.htm. Accessed December 2010.
4 See Nahapiet, J. and Ghoshal, S. (1998) ‘Social Capital, Intellectual Capital, and the Organisational Advantage’, Academy of Management Review, 23(2), 242–266.
5 See Marek Kohn (2008) Trust, Self Interest and the Common Good, Oxford.
6 Tim Ambler (1997) ‘How Much of Brand Equity is Explained by Trust?’ Management Decision, 35(4), 283–292.
7 Sourced via http://www.novelguide.com/a/discover/bls_01/bls_01_00138.html.
8 Sourced via http://money.cnn.com/magazines/fsb/fsb_archive/2003/04/01/341013/index.htm.
9 Peter White, Global Director, Sustainability, P&G. Cambridge Sustainable Leadership Conference, May 2009.
10 For more information, see Claude Hopkins (1923) Scientific Advertising. Reprinted in 2010 by Cosimo Inc.
11 For more information, see Principles of Scientific Management, 1911. Reprinted in 2008 by Forgotten Books.
12 See Haidt, J. (2001) ‘The Emotional Dog and its Rational Tail’, Psychological Review, 108, 814–834, or Feldwick, P. and Heath, R. (2008) ‘Fifty Years of Using the Wrong Model of Advertising’, International Journal of Market Research, 50(1), 29–59.
13 Vargo, S. L. and Lusch, R. F. (2004) ‘Evolving to a New Dominant Logic of Marketing’, ...