In This Chapter
Reviewing ways personal branding overcomes success obstacles
Making personal branding a personal priority
There’s a reason personal branding is a priority of the most successful people you know, whether they operate as freelancers, independent consultants, small business owners, corporate executives, employees in well-branded businesses or organizations, or leaders of every stripe. Those who achieve their goals and ascend to the top of their fields benefit from highly regarded reputations — personal brands — that pave the way for their success.
Personal branding is how you manage your reputation and interactions to develop positive impressions in the minds of those you want to influence. Through personal branding, you positively affect how people react to you, how they fit you into their hierarchy of interests and needs, and how they view you as an asset, a leader, a star in your field.
Tick through the ten points in this chapter to determine whether your personal brand is in need of attention. Then make Chapter 4 your guide to follow.
If you’re not getting the promotions, interviews, publicity, customers, or opportunities you want, chances are your personal brand ...