Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

Acknowledgements

In writing this book I have been given ideas and assistance from many colleagues, professionals, and organizations from the public sector. I would, however, like especially to thank the following people.

Firstly, I would like to thank Professor Philip Kotler and Miles Young for their friendship, advice, inspiration and encouragement over many years and during the writing of this book.

I would also like to give thanks to the following people and organizations that have assisted me with many of the cases in this book. They include the Ministry of Primary Resources and Industry, Brunei Darussalam, and the Brunei Halal Industry Innovation Centre team; Lucy Donlan and Tourism Australia; Wee Ping Tan and WWF International; Richard Bridger and Populus Limited; and David Haigh, Tom Connell, Bryn Anderson and the team at Brand Finance plc.

I would also like to thank my colleagues at Saïd Business School, University of Oxford, as well as Maria Temporal for her valuable assistance in editing the manuscript.

Finally, my gratitude extends to all at John Wiley & Sons who continue to give me great support, and have been so helpful in the development, production and marketing of this book.