December 2021
7 pages
17m
English
article
Break Out to Open Innovation
by Denis Bettenmann, Ferran Giones, Alexander Brem, Philipp Gneiting
Content preview from Break Out to Open Innovation
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Break Out to Open Innovation
Working with an open corporate accelerator program allows Mercedes to more quickly incorporate new technologies from startups.
Mercedes-Benz AG produces over 2 million passenger cars annually for a global market in the throes of transformation. Automakers are meeting new demands for electrification and connectivity, new competitors are arising, and customers have new expectations, such as the desire for sustainable mobility. All of these trends are driving the need to speed innovation in every facet of the automotive industry.
In 2016, R&D and digital business managers at Mercedes’s headquarters in Stuttgart, Germany, realized ...