Bridging Intention to Impact: Transforming Digital Product Development through Evidence-Based Decision-Making

Introduction

Technology holds the power to reshape our world, and it is those who wield this power—builders, designers, and strategists—who determine its impact. Recently, the trend has skewed negatively, a concerning shift that many in the industry are hesitant to acknowledge. Over the last decade and a half, public sentiment toward major tech firms has soured, their products increasingly perceived as having a detrimental effect.¹ This is not the future we in the tech industry envisioned. Instead, we find ourselves navigating a landscape shaped by corruptive forces that prioritize growth and usage above all else. The industry did not set out to be here; instead, it is a variety of corrupting forces that have led to the maximization of usage ...