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Broadcast Journalism, 5th Edition by Andrew Boyd

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PRESENTING THE NEWS

14     News anchors and presenters

‘Viewers want bimboys and bimbettes … TV has always been a beauty contest.’

– BBC CORRESPONDENT JOHN SIMPSON*

The talent

In showbusiness, actors and performers are known as the ‘talent’ – a label that has been transferred to the newsreaders and anchors of TV and radio stations.

Despite the hard work of the reporters, producers and other talented members of the news team, a station’s reputation will stand or fall on the performance of these few front-line people. A good anchor can boost a station’s ratings while a bad one will send them crashing. Little wonder the Walter Cronkites of this world attract top salaries, and the headhunters are always out looking for the most talented and charismatic ...

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