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Broadcast News and Writing Stylebook, 5th Edition by Robert A. Papper

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CHAPTER 3
image Readability

Broadcast news writing involves not only the basic elements of all good writing but also a number of conventions and peculiarities of its own.

“Literature is the art of writing something that will be read twice,” wrote British writer Cyril Connolly; “journalism what will be grasped at once.” And in broadcast, it must be grasped via the ear.

Broadcast copy must be easily readable. Because breaking news and the nature of the business frequently result in last-minute changes in reading assignments, there are basic rules to give any announcer a fighting chance to convert words into meaningful and readable copy.

BROADCAST ...

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