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Broadcast News and Writing Stylebook, 5th Edition by

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Contents

 

 

 

 

New to This Edition

Acknowledgments

 

1 The Business of News

Ratings

The Scope of Media Use

Media Use Is More Complex Than It Used to Be

It’s Hard to Measure Media Use

What We Think We Know About Media Use

What We Don’t Know About Media Use

So Where Are We Going?

Summary

Key Words & Phrases

Exercises

 

2 News

What Is News?

Balancing News Values

Types of Stories

Breaking News ■ Planned Event Reporting ■ Enterprise Reporting ■ Investigative Reporting ■ Special Segment Reporting ■ Features

Where Story Ideas Come From

The Assignment Desk

The Morning and Afternoon Meetings

Summary

Key Words & Phrases

Exercises

 

3 Readability

Broadcast News Writing

Writing for the Ear v. Writing for the Eye

Rules of Readability

Newsroom Computer ...

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