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New to This Edition
1 The Business of News
The Scope of Media Use
Media Use Is More Complex Than It Used to Be
It’s Hard to Measure Media Use
What We Think We Know About Media Use
What We Don’t Know About Media Use
So Where Are We Going?
Key Words & Phrases
What Is News?
Balancing News Values
Types of Stories
Breaking News ■ Planned Event Reporting ■ Enterprise Reporting ■ Investigative Reporting ■ Special Segment Reporting ■ Features
Where Story Ideas Come From
The Assignment Desk
The Morning and Afternoon Meetings
Broadcast News Writing
Writing for the Ear v. Writing for the Eye
Rules of Readability
Newsroom Computer ...