Good writing has nothing to do with word length or complexity. Good writing—including broadcast news—involves choosing words that convey a meaning that’s accurate, a tone or feel that’s appropriate and, wherever possible, a sound that matches the meaning.
First, get it right. You have no better friend than the dictionary. You can’t have too many of them, and they should be handy whenever and wherever placing words on paper is possible. Beware the thesaurus. This potentially useful tool can mislead writers into substituting longer and more complicated words of only approximate similarity to the original. Meanings must ...