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Broadcast News Writing, Reporting, and Producing, 6th Edition
book

Broadcast News Writing, Reporting, and Producing, 6th Edition

by Frank Barnas
May 2013
Intermediate to advanced content levelIntermediate to advanced
339 pages
9h 43m
English
Focal Press
Content preview from Broadcast News Writing, Reporting, and Producing, 6th Edition

CHAPTER 8

Writing Compelling Leads

CONTENTS

Introduction

The Five Ws and H Rule

The “Right” Emotion

The Eight Types of Leads

Updating the Lead

Summary

KEY WORDS

Delayed Lead

Five Ws and H Rule

Hard Lead

Lead

Negative Lead

Nonnews Lead

Question Lead

Shotgun Lead

Soft Lead

Trivia Lead

Updating Leads

INTRODUCTION

Former President Ronald Reagan once opened a press conference with the infamous quote “Before I refuse to take your questions, I have an opening statement.” The actual focus of the press conference has since been largely forgotten. But Reagan's first sentence, which served as the lead of the story, took on a new dynamic by eclipsing the story itself.

Much like that press conference, the lead is comprised of the opening words that sets ...

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Publisher Resources

ISBN: 9780240823713