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Build Business Advantage With Real-Time Decision-Making
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Build Business Advantage With Real-Time Decision-Making

by Peter Weill, Elizabeth van den Berg
January 2026
Intermediate to advanced
7 pages
20m
English
MIT Sloan Management Review
Content preview from Build Business Advantage With Real-Time Decision-Making

Build Business Advantage With Real-Time Decision-Making

Stop running your business on yesterday’s data. Real-time data, empowered employees, and agile systems can lead to higher margins.

The Research

  • The authors conducted a survey of 259 global companies from 2022 to 2023 and interviewed CxOs at four large enterprises. A second survey of 152 companies was conducted in 2025.
  • Respondents assessed their company’s capability for “real-time-ness” overall in 2022 and 2023 and on 13 different aspects in 2025. The authors identified five areas where the top-quartile real-time companies were more effective: easy access to key data, real-time decision-making, business agility, empowered employees, ...
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Publisher Resources

ISBN: 53863MIT67303