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Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups by Charles Edge

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© Charles Edge 2018
Charles EdgeBuild, Run, and Sell Your Apple Consulting Practicehttps://doi.org/10.1007/978-1-4842-3835-6_6

6. Make Friends: Develop Partnerships

Charles Edge1 
(1)
Minneapolis, Minnesota, USA
 

You can’t get by in this world without friends. Friends in your industry and adjacent industries give you different perspectives and different skillsets and can put you in touch with a lot of different customers. But telling someone to buy something or use a specific service isn’t always worth the risk, even if you aren’t making commission for the referral to your “friend.”

Chapter 2 covered building a portfolio of offerings, including things like products to sell and services to deliver. But in this chapter, we’ll look at leveraging partnerships ...

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