You can’t get by in this world without friends. Friends in your industry and adjacent industries give you different perspectives and different skillsets and can put you in touch with a lot of different customers. But telling someone to buy something or use a specific service isn’t always worth the risk, even if you aren’t making commission for the referral to your “friend.”
Chapter 2 covered building a portfolio of offerings, including things like products to sell and services to deliver. But in this chapter, we’ll look at leveraging partnerships ...
