There are those who can sell. And for those who can’t, there’s advertising. Just kidding! The top of the sales funnel is often built through sound advertising. It’s those ads that make the phone ring and establish the leads that many a sales team will be trying to close business on. In Chapter 7, we looked at Guerrilla Marketing , and according to the size of the organization, this might be the place most efforts are best spent.
But as you grow, you’ll need to look at primarily traditional advertising, which is what we’ll spend the remainder of this chapter covering. ...
