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Building a Marketing Plan
book

Building a Marketing Plan

by Ho Yin Wong
July 2011
Beginner content levelBeginner
238 pages
5h 11m
English
Business Expert Press
Content preview from Building a Marketing Plan

Appendix

Pindari Boomerang Factory Marketing Plan Example

Marketing Plan

Our mission:

To create a better quality of life and standing in the community for indigenous people through the promotion of indigenous culture and employment opportunities.

—Pindari (meaning “from the high ground” or “high rocks”)

Executive Summary

Pindari Boomerang Factory is located in Central Queensland near the city of Rockhampton. Pindari Boomerang Factory (Pindari) was officially incorporated on June 10, 2000. Recommendations for Pindari based on the analysis in this marketing plan for the next 12 months to 2 years of operation are summarized by the following strategies:

Strategy 1: Product Strategy

Pindari must work to develop sample ranges of products for each ...

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Publisher Resources

ISBN: 9781606491591