References

Aaker, D. A. (2005). Strategic market management. Hoboken, NJ: Wiley.

Aboriginal and Torres Strait Islander Commission. (1997). National Aboriginal and Torres Strait Islander Cultural Industry Strategy. Retrieved April 25, 2003, from http://www.atsic.gov.au/programs/Economic/Industry_Strategies/Cultural_Industry_Strategy/setting.asp

Ambler, T. (2000). Marketing and the bottom line. London: Financial Times Prentice Hall.

American Marketing Association. (2010a). Dictionary. Retrieved November 29, 2010, from http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=M

American Marketing Association. (2010b). Dictionary. Retrieved November 29, 2010, from http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=M

Ansoff, H. ...

Get Building a Marketing Plan now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.