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Building a TypePad Blog People Want to Read by Scott McNulty

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1. Why TypePad?

When it comes right down to it, your choice of blogging tool won’t help or hinder the success of your blog. Blogging is all about having a strong voice, being an expert, and sharing what you love. TypePad won’t make you a better blogger, just as a fancy camera won’t make you a better photographer. (Check out my Flickr account for proof of that!) But TypePad greases the rails of your creativity by making it super-simple to maintain, update, and customize your blog.

TypePad officially launched in October 2003 (Figure 1.1, on the next page), targeting people who were looking for a more professional-looking blog without the hassles that come with self-hosting. I signed up quickly because Six Apart is the company behind TypePad, and ...

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