Because you picked up this book (and perhaps even bought it), I assume that you’re interested in learning more about TypePad (; Figure P.1) and, by logical extension, about blogging. This book is mainly a TypePad primer, but it also covers how best to leverage your blog for your business.

Figure P.1 The TypePad logo.


Before I get into the meat of TypePad, however, I need to cover some blogging basics.


If you want even more basics, you can find a glossary of blogging terms in the back of this book.

What Is a Blog?

The answer ...

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