Because you picked up this book (and perhaps even bought it), I assume that you’re interested in learning more about TypePad (Figure P.1) and, by logical extension, about blogging. This book is mainly a TypePad primer, but it also covers how best to leverage your blog for your business.;
Before I get into the meat of TypePad, however, I need to cover some blogging basics.
If you want even more basics, you can find a glossary of blogging terms in the back of this book.
What Is a Blog?
The answer ...