Chapter 15. TikTok’s Personalized Recommender: The World’s Most Valuable AI System
This chapter brings together what we have learned so far in the form of a case study. You will design, build, and deploy a real-time, personalized video recommendation system that works at scale. It is inspired by TikTok’s recommender system—the AI system that enabled TikTok to dethrone YouTube through innovation in real-time AI. We will build our recommender system using the retrieval-and-ranking architecture for real-time personalized AI systems. We will also extend our video recommendation system to include agentic search for videos using natural language. Finally, we will conclude the book with a dirty dozen of fallacies that we hope you will no longer fall for after having read this book, as well as some advice on your ethical responsibilities as an AI system builder. Thanks for hanging in there, and let’s get cracking with the most rewarding part of working with AI—building real-world AI systems that can change the world for the better.
Introduction to Recommenders
Recommender systems help users discover relevant content in user-facing systems. The content can be anything from videos to music to ecommerce to social media posts. The first approaches to recommendation systems were not personalized. Content-based recommendation systems for videos can use genres, directors, actors, or plot keywords to suggest videos that are similar to those a user has previously watched and enjoyed. You only ...
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