Chapter 9 discussed various strategies for marketing an online store. Without a well-planned marketing strategy, it can be difficult for potential buyers to know an online store exists as well as for store owners to achieve some of their short-term and long-term goals. No matter how great a product selection an online store might have, marketing is still one of the key components to any successful business’s success.
Now that your online store has launched, it has to be maintained. Although there are certain aspects of the online store that can operate on autopilot, ...
