Appendix A


How We Decoded the Secrets of Entrepreneurial Builders

Over the thirteen years during which Chris and his team founded, built, and scaled Rosetta, they conducted thousands of Personality-Based Clustering assignments for many Global 1000 companies around the world. In this work, the Rosetta team analyzed over one million respondents across billions of observations. It served market leaders in health care, such as Johnson & Johnson, Genentech, Pfizer, and Bristol-Meyers Squibb; financial services companies like Chase, Fidelity, Capital One, and Citibank; consumer technology firms such as Samsung, Microsoft, and Activision; nonprofits like NPR and the Special Olympics; and hundreds of other companies. These insights ...

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