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Built to Love by Jonathan Cagan, Peter Boatwright

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CHAPTER 9Emotional Reach in Technology Products

Chapter 9 examines the emotion of technology in the domains of nanotechnology, medical products and healthcare, space systems, and robotics. Some if not all of these technologies would be considered by most to be unemotional, removed from that which is human.

Emotion is often contrasted with all that is rational and analytical, as in logical arguments versus emotional ones, or analytical decisions versus emotional ones. Technology falls clearly on the side of the objective and rational and may seem like it has nothing to do with anything emotional.

Throughout Built to Love we have demonstrated that emotion is critical to the success of all companies, including those selling technology-based products. ...

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