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Business Analytics for Managers, 2nd Edition by Jesper Thorlund, Gert H. N. Laursen

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Chapter 8Assessment and Prioritization of Business Analytics Projects

The question of how to prioritize business analytics (BA) projects leads to two more questions:

  • In which order should the BA initiatives be implemented?
  • Which initiatives should not be implemented at all?

In the radio station case study in Chapter 1, we used one simple financial rule of thumb as our business case. That rule decided that the project should be implemented. Assessing BA initiatives in the real world, however, is somewhat more complicated. To answer the above two questions, we'll use a business case. A business case is an analytical tool that can provide support to decisions about whether to implement a BA project.

In the last section of this chapter, however, we will also look into how BA can be implemented in a wider perspective. So in this section, we will briefly examine how to make a full strategic roadmap, which can make an organizations journey into the analytical age controlled and predictable. This also means that instead of narrowing it down to a per initiative view we will lift it up to a per business process perspective. After reading this section, more details on how to make strategic analytical roadmaps are available on BA‐support.com in a separate paper, or the authors may be contacted with more questions.

IS IT A STRATEGIC PROJECT OR NOT?

When prioritizing projects, it's important to decide whether a given project is strategic. If it is, we don't have to assess whether the ...

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