Wrap-Up, Overview, Notes on Implementation, and Current State of Business Analytics
Overview
This book provided an overview of the field of business analytics (BA). BA uses a set of methodology to extract, explore, and analyze big data. It is about extracting information and making decisions from big data. BA is a data-driven decision-making process.
The field of BA can be broken down into two broad areas: (1) business intelligence (BI) and (2) statistical analysis. The flow diagram in Figure 10.1 outlines the broad area of analytics.
Figure 10.1 Broad area of analytics
Chapters 1, 2, and 3 provided an explanation on BI and BA. This ...
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