Book description
Business Chemistry: How to Build and Sustain Thriving Businesses in the Chemical Industry is a concise text aimed at chemists, other natural scientists, and engineers who want to develop essential management skills. Written in an accessible style with the needs of managers in mind, this book provides an introduction to essential management theory, models, and practical tools relevant to the chemical industry and associated branches such as pharmaceuticals and consumer goods. Drawing on first-hand management experience and in-depth research projects, the authors of this book outline the key topics to build and sustain businesses in the chemical industry. The book addresses important topics such as strategy and new business development, describes global trends that shape chemical companies, and looks at recent issues such as business model innovation.
Features of this practitioner-oriented book include:
- Eight chapters covering all the management topics relevant to chemists, other natural scientists and engineers.
- Chapters co-authored by experienced practitioners from companies such as Altana, A.T. Kearney, and Evonik Industries.
- Featured examples and cases from the chemical industry and associated branches throughout chapters to illustrate the practical relevance of the topics covered.
- Contemporary issues such as business model design, customer and supplier integration, and business co-operation.
Table of contents
- Cover
- Title Page
- List of Contributors
- Preface
-
Part I: Strategy
- 1 Management Challenges in the Chemical and Pharmaceutical Industry
-
2 Principles of Strategy
- 2.1 The First Day for CEO Walter Brown
- 2.2 Strategy Definitions and Their Interrelations – A Framework for Mindful Strategic Management
- 2.3 Historic and Current Trends in Strategic Management
- 2.4 Strategy Development Process
- 2.5 Industry Dynamics, Signaling Systems, and the Effect of Trends
- 2.6 Summary
- References
- 3 Strategic Analysis
-
4 Management of Business Cooperation
- 4.1 Cooperation and Corporate Strategy
- 4.2 How Cooperation Can Help to Achieve Corporate Objectives
- 4.3 Morphologies of Cooperation
- 4.4 Management of Business Cooperation: A Process Model
- 4.5 Institutionalisation
- 4.6 Operational Management of a Cooperation
- 4.7 Monitoring Cooperation Success
- 4.8 Summary
- References
-
Part II: Innovation
- 5 Principles of Research, Technology, and Innovation
-
6 New Business Development – Recognizing and Establishing New Business Opportunities
- 6.1 New Business Development: Management in Unknown Areas
- 6.2 Innovation Strategy
- 6.3 Organizational Structure and Culture
- 6.4 Searching for New Business Opportunities
- 6.5 Selecting New Business Opportunities
- 6.6 Implementing the New Business Concept
- 6.7 Learning: Capturing the Value from Lessons Learned
- 6.8 Summary
- References
- 7 Designing and Transforming Business Models
- 8 External Integration
- Index
- End User License Agreement
Product information
- Title: Business Chemistry
- Author(s):
- Release date: February 2018
- Publisher(s): Wiley
- ISBN: 9781118858493
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