Business Chemistry

List of Contributors

Manuel Bauer is the Global Head of Innovation Management at LEDVANCE, a global leader in the general lighting market. Previously, he was a Manager at Innosight Consulting, a boutique consultancy founded by Professor Clayton Christensen, which focuses solely on helping clients develop and implement innovation and organic growth strategies. Previously he had worked as Corporate Innovation Manager at Clariant, a global specialty chemical company headquartered in Switzerland. There, he co‐developed the new innovation management approach and implemented it in two of Clariant’s largest global business units, including the project management process and tools, as well as the innovation portfolio management process and performance management concept. Manuel started his career at McKinsey & Company, in the Munich office, where he was a member of the global chemicals practice. He holds a PhD from the University of Münster, Germany, and a master of science in Chemistry from the University of Würzburg.

Carsten Gelhard is an Assistant Professor of Product‐Market Relations at the Faculty of Engineering Technology of the University of Twente, The Netherlands. Prior to this, he was a postdoctoral researcher at the Amsterdam Business School, The Netherlands. Carsten received his PhD from the University of Münster, Germany, where he also studied Business Chemistry. His research is at the intersection of marketing, innovation management, and operations management. In ...