Chapter 1


“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.”


Lee Iacocca1

After completing this chapter, you should be able to:

  • Understand the value of communication in the business world.

  • Appreciate the role of technology in shaping business communication.

  • Appreciate the significance of maintaining lines of communication.

  • Learn about the barriers to communication and their influence on organizational and personal communication.

  • Understand the role played by the internal communications department in facilitating effective communication.

All activities involve some form of communication. Discussions with one's boss and co-workers, conversations with ...

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