Chapter 1

INTRODUCTION TO BUSINESS COMMUNICATION

“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.”

 

Lee Iacocca1

After completing this chapter, you should be able to:

  • Understand the value of communication in the business world.

  • Appreciate the role of technology in shaping business communication.

  • Appreciate the significance of maintaining lines of communication.

  • Learn about the barriers to communication and their influence on organizational and personal communication.

  • Understand the role played by the internal communications department in facilitating effective communication.

All activities involve some form of communication. Discussions with one's boss and co-workers, conversations with ...

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