Chapter 6


“I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all the lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.”


Mahatma Gandhi1

After completing this chapter, you should be able to:

  • Understand the role of culture in shaping perspectives.
  • Learn ways to succeed in a global environment.
  • Appreciate that in life, familiar scripts do not apply in international communication.
  • Learn ways to resolve conflicts that arises out of cultural differences.
  • Understand methods for interacting effectively in cross-border virtual teams.

Observing a business or social setting in the modern ...

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