As proposed by Spohrer and Demirkan,1 the idea of “integrating scientific, engineering, and management disciplines to innovate in the services that organizations perform to create value for customers and shareholders that could not be achieved through disciplines in isolation” produces impressive results when there is an approach that orchestrates innovation and value generation. Our version for this integration is what we call Business Engineering, which is a hierarchical top-down approach, allowing a systemic design of a complete enterprise, or part of it, starting from Strategy and Business Model, putting them into practice by determining the needed Capabilities and Business Design, and finishing with processes ...

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