Business Essentials, 12/e

Part 1 The Contemporary Business World

Chapter 1 The U.S. Business Environment

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The best way to make money is to sell products that consumers want or need. While this sounds simple, only a few strike gold.

Learning Objectives

After reading this chapter, you should be able to:

1. 1-1 Define the nature of U.S. business, describe the external environments of business, and discuss how these environments affect the success or failure of organizations.

2. 1-2 Describe the different types of global economic systems according to the means by which they control the factors of production.

3. 1-3 Show how markets, demand, and supply affect ...