Part 1 The Contemporary Business World

Chapter 1 The U.S. Business Environment

A graphic of a globe siting in the palm of a person's hand, surrounded by other spheres representing different aspects of the global marketplace.


Learning Objectives

After reading this chapter, you should be able to:

  1. 1-1 Define the nature of U.S. business, describe the external environments of business, and discuss how these environments affect the success or failure of organizations.

  2. 1-2 Describe the different types of global economic systems according to the means by which they control the factors of production.

  3. 1-3 Show how markets, demand, and supply affect ...

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