Target Practice: Targeting Desired Behaviors
In This Chapter
Exploring and understanding behaviors
Matching behaviors with customer-related objectives
Aligning behaviors with employee-related objectives
Understanding the difference between simple and complex behaviors
Chapter 3 identifies several key consumer-related and employee-related business objectives. These range from increasing engagement to speeding up business processes. In this chapter, you’ll discover some key behaviors that drive those objectives.
Just what is a behavior? The simplest way to think about a behavior is as a verb — or, to ...