Chapter 4
Target Practice: Targeting Desired Behaviors
In This Chapter
Exploring and understanding behaviors
Matching behaviors with customer-related objectives
Aligning behaviors with employee-related objectives
Understanding the difference between simple and complex behaviors
Chapter 3 identifies several key consumer-related and employee-related business objectives. These range from increasing engagement to speeding up business processes. In this chapter, you’ll discover some key behaviors that drive those objectives.
You can determine which game mechanics are most likely to drive those behaviors and reward users for performing them. (You’ll explore game mechanics in Chapter 6 and rewards in Chapter 5.)
Just what is a behavior? The simplest way to think about a behavior is as a verb — or, to ...
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