42 “Why” – Innovation imperatives
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on existing businesses to constantly innovate and keep their products and services
fresh and updated.
4.6 Globalization vs localization
Corporations, small and large, nd themselves at the intersection of global commerce,
facilitated by technology innovations. Merchants, regardless of their size, are now
promoting and selling their products on popular global platforms such as Amazon,
Shopify, Etsy, BigCommerce, Magento, WooCommerce, Alibaba, Tencent, eBay, etc.
The businesses that traditionally focused on local market opportunities are unchained
and are free to scale up at a pace they could never dream of in the past. The trad-
itional value chain functions such as planning, manufacturing, supply chain logistics, ...