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Business Intelligence by Stacia Misner, Michael Luckevich, Elizabeth Vitt

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Chapter 2. Bridging the Analysis Gap

To make better decisions faster, executives and business managers require useful information that is readily available and flexible to analyze. As you learned in Chapter 1, meeting this requirement is no trivial task—mostly because of the gap that exists between the information that business people need and the mountains of raw data that companies collect. Bridging this gap requires companies to recognize how information can be used for business analysis and to understand how computer systems convert raw data into useful information.

In this chapter, we help you understand these two concepts by (1) describing multidimensional analysis—a useful approach for viewing information that allows you to perform flexible ...

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