Business Leaders Need to Rise Above Anti-Woke Attacks

Leaders must tackle inequities head-on, dispelling “woke” fears to create just, diverse, and thriving workplaces.

As the debate over the word woke rages on, business leaders are grappling with the meaning and connotations of the term. (Spoiler alert: Woke means being aware of inequity and injustice.) Many conservative CEOs have followed the lead of politicians in using the label as a weapon, accusing others of contracting the “woke mind virus” or claiming that caring about “woke diversity” ignores the economy’s bottom line. But even politically moderate CEOs have become quick to reject the label.

Consider Larry Fink, CEO of the multinational ...

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